PENGUATAN PERAN POKDARWIS DAN UKM UNTUK PENGEMBANGAN PELAGA AGROTOURISM PARK BERBASIS MASYARAKAT

Authors

  • I Wayan Pantiyasa Institut Pariwisata dan Bisnis Internasional
  • Moh Agus Sutiarso Institut Pariwisata dan Bisnis Internasional
  • I Nyoman Arto Suprapto Institut Pariwisata dan Bisnis Internasional

:

https://doi.org/10.9744/share.7.1.8-13

Abstract

The goal of community service in the second year (2020) in Pelaga village is to increase the role of tourism aware groups (Pokdarwis) and small business groups (SMEs) for the development of Pelaga Agrotourism Park-based on community. Through mentoring done by the team has been successfully created preferred tour packages and promotional tools online on Youtube, Facebook and Instagram. Agricultural products as supporting tourism produced by SME groups have been successfully improved quality and performance by using the brand Pelaga Agrotourism Park. It is hoped that the use of destination branding will increase the promotion and marketing of agribusiness products and Pelaga village as an agrotourism destination. 

Keywords: Pelaga Agrotourism Park, village community empowerment.

References

Almayda, M. 2017. Place Branding in Tourism: A Review of Theoretical Approach and Management Practices. Tourism & Management Studies. 13(4). Pp: 10-19. (available at https://dialnet.unirioja.es)

Kementerian Desa Pembangunan Daerah Tertinggal dan Transmigrasi RI. 2016. Pendampingan Desa – Modul Pelatihan Pratugas Pendamping Lokal Desa. Jakarta.

Kementerian Pariwisata RI. 2019. Buku Panduan Pengembangan Desa Wisata Berbasis Pendampingan Melalui Perguruan Tinggi. Jakarta.

Kementerian Pariwisata dan Ekonomi Kreatif RI. 2012. Pedoman Kelompok Sadar Wisata. Jakarta.

Pantiyasa, IW. 2011. Pengembangan Pariwisata Berbasis Masyarakat (Community Based Tourism) Dalam Pemberdayaan Masyarakat – Studi Kasus di Desa Bedulu, Blahbatuh, Gianyar. Jurnal Ilmiah Hospitality Management. Vol. 1 No. 2.

Pantiyasa, IW. 2019. Konstruksi Model Pengembangan Desa Wisata Menuju Smart Eco-Tourism di Desa Paksebali, Klungkung, Bali. Jurnal Kajian Bali. Vol. 9 No. 1. Halaman 165-188.

Pantiyasa, IW dan NL. Supartini. 2015. Pengelolaan Desa Wisata dan Dampak Terhadap Ekonomi, Sosial dan Budaya. Kajian di Desa Pinge-Tabanan. Jurnal Ilmiah Hospitality Management. Vol. 6 No. 1. Halaman 1-6.

Pitana, IG. 1999. Pelangi Pariwisata Bali - Kajian Aspek Sosial Budaya Kepariwisataan Bali di Penghujung Abad. Denpasar: Penerbit BP.

Sutiarso, MA. 2020. Membangun Agrotourism Park Berbasis Masyarakat. Dalam Sutiarso, MA (Editor). Manajemen Pariwisata – Sebuah Tinjauan Teori dan Praktis. Penerbit Widina Bhakti Persada Bandung.

Sutiarso, MA. 2018. Kriteria Pengembangan Desa Pelaga Sebagai Destinasi Agropark di Kabupaten Badung. DwijenAgro. Vol. 8 No.2. Halaman 220-225.

Downloads

Published

2021-11-04

How to Cite

Pantiyasa, I. W., Sutiarso, M. A., & Suprapto, I. N. A. (2021). PENGUATAN PERAN POKDARWIS DAN UKM UNTUK PENGEMBANGAN PELAGA AGROTOURISM PARK BERBASIS MASYARAKAT. Share: Journal of Service Learning, 7(1), 8-13. https://doi.org/10.9744/share.7.1.8-13

Issue

Vol. 7 No. 1 (2021): FEBRUARY 2021

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain the copyright and publishing right, and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-BY) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) followingthe publication of the article, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).